Master in Sports Markets, Management and Sports Law – ISDE & Iusport

Module 1: Introduction to Sports and Governance

1.1. Introduction to Sports:

• Different manifestations of sports: amateur vs. competitive sports.
• The Olympic Movement.
• The Sports Pyramid.
• States, the European Union, and Sports.

The European Federative Model:

• Private associations and their legal framework.
• FIFA.
• FIBA.
• ATP.
• Other federations.

Professional Leagues and Other Private Entities:

• Premier League.
• EuroLeague Basketball.
• Moto GP.
• Formula 1.

Other Relevant Entities:

• FIFPRO.
• ECA.
• Trade unions.

The American Sports Model and Its Leagues:

• NBA.
• MLB.
• NFL.
• NHL.
• MLS.

The Spanish Sports Model and the Latin American Sports Model:

• Historical evolution and peculiarities.
• Law 10/1990 and other regulations.
• Sports in Ibero-America: a comparative analysis.

Module 2: Stakeholders

Sports Professions:

• Regulated professions and free circulation.
• Athletes’ employment relationship.
• Independent athletes.

Entities in Sports Practice:

• Associations and sports joint-stock companies.
• Sports clubs.
• Other sports entities.

The Agent:

• Representation and intermediation of athletes.
• Representation and intermediation in football and FIFA’s new regulations.
• Representation of minors.

Other Sports Agents:

• Referees.
• Coaches.
• Executives.
• Fans.
• Investors.

Module 3 – Finance in Sports

3.1. Strategic Plans in Sports:

• Structuring sports projects.
• Identity: mission, vision, and values.
• SWOT analysis.

3.2. Sources of Income in Sports:

• Annual accounts of clubs and sports organizations.
• Planning and management control of sports entities.
• Audiovisual rights.
• Tokenization and digital income.
• Financial Fair Play and other similar regulations.

3.3. Monetizing Sports Facilities:

• Management of infrastructure.
• Economic exploitation of sports venues.
• Quality and safety management.
• Business Intelligence and technology.

3.4. Mergers and Acquisitions in Sports:

• Mergers and acquisitions in sports.
• Investment funds in sports.
• Capital markets and sports.
• The Arab investment model and other models.

3.5. Taxation and Sports:

• Relevance and different sources of income in sports.
• International taxation in sports.
• Taxation in Spain.
• Taxation of sports events and special regimes.

Module 4 – Marketing, Sponsorship, and Advertising:

4.1. Marketing and Sports Activities:

• Building and managing identity in sports.
• Corporate sponsorship policy and sponsorship activation.
• Ambush Marketing in sports.

4.2. Content Production:

• Social media and sports.
• Gamification.

4.3. Sponsorship of Sports Activities:

• Sponsorship, patronage, and sponsorship.
• Sponsorship agreement.
• Designing sponsorship projects.

4.4. Intellectual and Industrial Property:

• Regulation and its international dimension (WIPO and OAMI).
• Spanish intellectual property legislation.
• Trademarks and their protection – Law 17/2011.
• Trade names.
• Registration procedures and protection mechanisms.

4.5. Data Protection.

Module 5 – Sports Management/Technical:

5.1. Scouting and Data:

• Talent identification.
• Scouting tools and platforms.
• Monitoring other teams.
• Markets and transfers.

5.2. Building a Team:

• Role of the Sports Director.
• Choosing the coach and their staff.
• Athlete profiles.
• Group management and communication.

5.3. Other Complementary Disciplines:

• Psychology in sports.
• Nutrition.
• Neurological training.
• Sports medicine and physiotherapy.

Module 6 – Governance, Integrity, and Sports:

6.1. Governance of Sports Entities:

• Codes of good governance in sports.
• Ethical codes and their application in sports.
• Social responsibility of sports entities.

6.2. Anti-Doping Control:

• Anti-doping regulation.
• WADA.
• Education and prevention.

6.3. Sports Betting:

• Global scope of gambling and betting activities.
• Regulation of gambling and betting in Spain – Law 13/2011.
• Online gambling.

6.4. Match Fixing:

• Match-fixing: a case study.
• Comparative analysis of legal systems.

6.5. Crisis Management:

• Racism, sexism, xenophobia, and homophobia in sports.
• Civil and criminal liability in sports.
• Relationship with the media.

Module 7 – Sports Law:

7.1. Introduction to Sports Law:

• Lex Sportiva and the Specificity of Sports.
• Sports Legal Systems in Spain and Latin America.
• International Sports Legal Systems.

7.2. Dispute Resolution in Sports:

• Dispute resolution mechanisms in Spain.
• Dispute resolution mechanisms in Latin America.
• International disputes.
• Sports arbitration.
• TAS – Court of Arbitration for Sport.
• Mediation.

7.3. Labor Law and Sports:

• Labor law and sports in Spain.
• Labor law and sports in Latin America.
• European Union rules and international treaties.

7.4. Sports Contracts:

• Different contracts in sports.
• Contract negotiation and drafting.

Module 8 – E-Sports and Gaming:

8.1. Introduction to E-Sports:

• History of video games.
• E-Sports vs. Gaming.
• Market analysis.
• Market regulation.

8.2. Stakeholders:

• Developers.
• Organizations.
• Pro-Players and Managers.
• Streamers.

8.3. E-Sports and Other Sports:

• Football clubs.
• The case of cricket.
• Formula 1.
• NBA.

Module 9 – Sports and Media:

9.1. Broadcasting Rights:

• General Interest Events and EU Regulation.
• Provisions of the General Audiovisual Communication Act.
• The Broadcasting Regime of La Liga Football Matches in Spain – Royal Decree-Law 5/2015.

9.2. Relationship Between Athletes and the Media:

• Exercise of informational activities and their limits.
• Information search – How sports journalists think.

Note: The content of this program is subject to change due to the dynamics of the sports industry and the influence of professors who adapt their subjects to market-driven modifications.