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Master in Esports & Gaming Industry

Dirección del programa:

Max Dalmau

Centro:

Barcelona

Fecha:

Start: October

IDIOMA:

English

ESTANCIA ACADÉMICA:

Academic Stay in Berlin

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COLABORAN

GRANDES CENTROS

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01 .

Introducción y objetivos

The exponential growth of esports has highlighted the need to professionalize the sector. There are training courses in the creation and development of video games, but no program like this one that trains professionals to deal with all aspects of a business of such growth.

This Master does just that, allowing students to learn with some of the leading professionals in the industry, giving them a more realistic perspective of the market than any other program currently in existence.

It is therefore a matter of training the future professionals of the esports industry, a sector in which, as with so many other technology-related sectors, there is today a greater demand from the industry for graduates with the appropriate education and training to meet that demand.

02 .

Patrocinadores

03 .

Estructura, localización y calendario

CAMPUS: Barcelona

START: October

STRUCTURE

Two phases:

Phase one: Classroom instruction:

  • Anacademic semester with classes from Monday to Thursday.

Second phase: Integration in practice:

  • Obligatory phase. Three to six months as a trainee in one of ISDE’s partner companies, in the eSports sector.
04 .

Salidas Profesionales

The Master prepares students for one of the following roles in these two areas:

  • Caster/Host/Desk Analyst
  • Team Manager
  • Head of Esports
  • Head of Scouting
  • Head of Product
  • Executive Producer
  • Business Developer
  • Tournament Admin/referee
  • Content Creator/Journalist
  • Marketing/PR Executive
  • Sales/Partnerships Manager
  • Agent/Talent Manager
  • Event Manager/Production Executive
  • Legal/Finance specialist
05 .

PROGRAMA ACADÉMICO

Module 1: Esports Industry Overview

  • Introduction
  • History of Video Games
  • Current Scenario
  • Sports Industry

Module 2: Publishers

  • Traditional Publishers Business Model
  • Game Launch
  • Events and community
  • Publishers Overview

Module 3: Accounting & Finance

  • Economics, Finance, Taxation and Legal Framework of Esports Business
  • Start-up
  • How to start your own company
  • Early-Stage Investing

Module 4: Marketing & Sponsorship

  • Digital/Omnichannel strategy
  • Creative Thinking
  • Marketing Agencies
  • Data Science
  • Business Analytics
  • Sponsorship in Traditional Sports
  • Sponsorship in Esports
  • Digital Marketing
  • Sports Brands
  • Professional Leagues

Module 5: Esports Teams and Organisation

  • Esports Teams and Organisation
  • FNATIC
  • Heretics
  • Giantx Case Study
  • G2
  • Sports Teams Management

Module 6: Influencers & Talent Management

  • Booking and Contracting
  • Talent Management
  • Influencers
  • Talent Agencies
  • Players Agencies

Module 7: Content production

  • Original Content
  • Content Production
  • Streaming & Content Monetization
  • Broadcasting and Media
  • Authenticity & Credibility
  • PR in Esports
  • Digital Marketing
  • Content in RRSS
  • Strategic Partnerships

Module 8: Law & Regulations

  • Licensing
  • IP & Copyrights
  • Contracts
  • Publishers Law

Study Trip

Berlin – Germany

Duration: 4 days

Visits to Riot Games Arena and team offices

Module 9: Videogame Production

  • Introduction
  • Languages
  • Coding
  • Applications
  • Videogames Production Studios

Module 10: Events Management

  • Online Tournaments
  • Esports Events
  • Offline Tournaments
  • Tournament Set-up
  • Competition Day

Module 11: Technology & Trends

  • VR & AI
  • Metaverse
  • Exergames
  • Blockchain
  • Technology & Trends
  • Digital Transformation
  • XXI Century, Threads and Opportunities – Unlock Engagement
  • How to understand what a Token is – Tokenization and Case Study
  • Tokenization Live Workshops

Module 12: Final Master’s Thesis

 

*This programme may be subject to change

06 .

PROFESORADO

  • Adrian Alvarez Fernández – OPA AGENCY – Fundador CEO
  • Agnes Wasikowska – Executive Product Management Leadership
  • Alberto Linares – BRIDDER – CEO
  • Alvaro Giner Lloret – SPORTFIVE – Spain Esports Manager
  • Angel Rocamora Puigpinós – BIMSA – Director of Administration, People and Diversity in Barcelona Infraestructures Municipals
  • Arnau Vidal – HERETICS – Founder and CEO
  • Charles Huteau – UBISOFT – Creative Director for Ubisoft Connect
  • Federico Winer – TEHNOPOL START UP – Tehnopol Start Up Incubator – Co-Founder
  • Fernando Cardenet Aspiroz – LVP – League of Legends commentator for Liga de Videojuegos Profesional
  • Fernando Rojo – GIANTS ESPORTS TEAM – Head of Brand and Comms
  • Fernando Rojo – GIANTX – Sports Marketing and Community Lead
  • Fidan Gutaj – CHARGE GG – CEO at Charge GG
  • Helena Perelló – ISDE – Marketing and Communications Manager
  • Ian Seltzer – PRICE YATES – CEO at Price Yates
  • Ines Alcolea – Ines Alcolea – PR & Communications Manager
  • Jaime Rojo – MEDIA GIANTS – Filmmaker and Photographer
  • Javier Celorrio González – LITLAB GAMES – Founder and CEO
  • Javier Zafra – FNATIC – Director de League of Legends
  • Joaquín Estevan Perez – LVP – Marketing de producto Liga de Videojuegos Profesional
  • Lucas Millán Tomás – EMEA-AMAZON GAMES – Lead Community Manager
  • Luis Ortiz de Zevallos – UNLOCK ENGAGEMENT – Business Development Director
  • Maite Vallet – PARADIGMA – Coach
  • Manuel Moreno Garcia – INGENIA ADVISORS – Founder and CEO
  • Max Dalmau – DALMATICS – Head of Business Development @ection.tv
  • Mirko Minenza – GAMEDEV STARS – Start Up Founder / Bizdev and Recruitment
  • Oscar Soriano Muñoz – PLAY THE GAME – Founder and CEO
  • Pedro Ollero – RAZER INK – Senior PR Specialist Razer
  • Philip Hubner – CHALLENGERMODE – Business Development Officer
  • Pol Rosario – NORD Esports – Business Developer and Founder
  • Serafin Ibañez Bailey – Chief Commercial Officer
  • Valerie Horyna – EMEA SPORTS – Compliance Manager
  • Vincent Lutz – BUNGI – Marketing Manager

*The faculty is subject to modifications.

07 .

TÍTULO ACREDITATIVO

Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.

In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.

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